I noticed some entries in my RSS feeds this morning making reference to the Blackberry, and I suspect they were in reference to the Clicks Communicator, a new Android-based phone to launch later this year. This is from the company that has been selling a physical keyboard case for the iPhone. The Clicks Communicator has a built-in physical keyboard, hence the reference to Blackberry.

The device software is built on Android 16 with a customized launcher that is optimized for communications. What it looks to me like is the Android notification shade made front and center to the device. It has hardware buttons to initiate voice to text input, if one prefers and has an LED around the primary button that will flash different colors one configures for different notifications. The color LED reminds me of the roller ball of the first Android phone, the T-Mobile G1.

The negatives start with the price, while one can reserve one now for a $399 total price by paying $199 to reserve it, the Communicator will retail for $499, which I think is too much for a device being promoted as a second phone. The intro video compares the Communicator to a Kindle as it compares to the iPad, but Kindles cost much less than $499.

Another big miss in my opinion is not providing a removable battery nor Magsafe support, although I imagine this might be something that could be provided via special “cover.” The device includes the things smartphones lost over the years like the physical buttons, storage card slots, and 3.5mm audio adapter, so why not go all the way and provide removable batteries?

The Clicks Communicator is going to be a niche device, it’s not going to take over the smartphone leaders. I got to think that $499 starting price will have to come down to the $300 to $400 range to justify the purchase as an “accessory” to an every day carry smartphone. The question then is, will enough sell for the device to last long enough for the price to come down? The answer depends on whether there is truly a demand for this type of device.