Review requests are skyrocketing; everybody is inundated with them,” said Colleen P. Kirk, professor of management and marketing at the New York Institute of Technology. “Over time, consumers will get more skeptical of them. source

I am sick of all the surveys and I pretty much refuse all of them unless I really have a bad experience.

What I find even more annoying, particularly when this happens at work, is that companies measure the number of responses to their surveys as engagement and treat that engagement as good, and in the case of my employer, pat themselves on the back. Consider that people most often only take the time to provide reviews/complete surveys when they are not happy, so I wouldn’t view that engagement as a good thing.

In my opinion, most corporations are lazy and poorly led; they simply follow whatever others do, and do those things simply for the sake of doing them. Little thought or effort is put in to the small things that matter.