Read a blog post by Doc Searls about the crazy number of accounts one needs to “use” the Internet that directs me to what Searls calls Personal AI, Kwaai. Kwaai sounds interesting, so I want to follow “it” to get updates on progress, but looking around the web site I find no way to subscribe or follow it. For me this is a component of the subscription problem Dave Winer has recently written about, Dave notes the technological issues but there is also an intention issue. Web site owners need to think about how readers such as myself want to “subscribe” to updates to the site. The original model of relying on users to bookmark a site and return to it regularly not only doesn’t work, but is no longer expected. In this case Kwaai is working against itself.