“The Trump campaign is very good at manipulating the media, because it understands that liberal ideological bias is not the primary factor in shaping media coverage. The press, instead, is biased toward having a spectacular or interesting story that people want to read or watch or hear about. If you’re clever, you can manipulate the press into telling the story you want by making it seem fun and exciting, even if the story is incorrect or misleading. Given how easily the Trump campaign got the political press to take the bait here, there’s little question we’re in for a long campaign season in which it does it over and over again.” – The Atlantic, emphasis added. In other words, it’s not about reporting nor civic duty, it’s all about making money, as is every facet of United States society.