Unlike Axios, I don’t think Musk’s desire for Twitter is as a tech mogul, instead his is simply wearing his billionaire hat. I think the wealthy like Musk are concerned about the negative reputation toward and potential cancel culture of the wealthy. Owning Twitter assures he can’t get kicked off the platform no matter what he writes, so he can freely write things like how bad a wealth tax would be. In other words, owning Twitter is about controlling the narrative for Musk. Also, if Musk owns Twitter Trump will be back on Twitter.