Why The Republican Party Isn’t Rebranding After 2020, FiveThirtyEight
I think another reason why Republicans are not willing to change is that they have not yet faced reality that they are a minority. Their arguments for why the 2020 presidential election was “stolen” can only hold if they think there is more of them than others. In other words, if Republicans are a minority then by definition they will get less votes, and we have seen this played out by the fact that since 1988 they have lost the popular vote for all but one presidential election.